About Us

About Knowell

Designed in France. Created with Chinese craftsmanship.

At Knowell, we believe activewear should do more than support movement. It should feel comfortable, look effortless, and fit naturally into everyday life.

Knowell was created with a simple idea: to bring together European design sensibility and the product expertise of China to create thoughtfully designed activewear for modern women and men.

Our products are developed and produced in collaboration with Guangzhou ShuErMan E-Commerce Co., Ltd., a China-based company with extensive experience in apparel product development, sourcing, and manufacturing.

To bring our products closer to the European market, we established a design center in France, operated by Shiluo Sàrl, a French company within our group.

Our French design team focuses on understanding European lifestyles, preferences, proportions, colors, and everyday styling. From the initial concept and fabric selection to silhouettes, details, and finishing touches, we work to create pieces that feel at home both in the studio and beyond it.

Two perspectives. One vision.

Our work brings together two complementary strengths:

Chinese product expertise
Deep experience in apparel development, materials, manufacturing, and supply-chain management.

French design perspective
A closer understanding of European aesthetics, lifestyles, and the way modern customers want to wear activewear in everyday life.

This combination allows us to move from idea to finished product with greater flexibility, while keeping our focus on quality, comfort, and thoughtful design.

Made for movement. Designed for everyday life.

Our collections are primarily designed for women, with selected styles for men.

Whether you're heading to a yoga class, taking a walk through the city, travelling, or simply enjoying a quiet day at home, we believe what you wear should move with you effortlessly.

From China to France, for Europe and beyond.

Knowell is part of a cross-border team that connects Chinese product development and manufacturing capabilities with a French-based design perspective.

Our goal is not simply to make more activewear.

We want to create pieces that people genuinely enjoy wearing — thoughtfully designed, responsibly developed, and made for real life.

Our Companies

Product Development & Manufacturing

Guangzhou ShuErMan E-Commerce Co., Ltd.
China

European Design Center

Shiluo Sàrl
France

Shiluo Sàrl operates our France-based design center and is part of the same group controlled by Guangzhou ShuErMan E-Commerce Co., Ltd.

Knowell brings together our international product development, design, and e-commerce activities to serve customers in Europe and other markets.

Knowell

Soft sculpting activewear for calm movement and everyday confidence.